FarFlash and GENESIS Gaming Celebrate Third Year of Partnership as Collaboration Expands at GX3

[San Jose, CA] FarFlash Group Ltd. and GENESIS Gaming are proud to celebrate the third consecutive year of their partnership, marking a growing and increasingly strategic collaboration behind one of the most respected grassroots esports events in the world.

FarFlash has continued to work hand-in-hand with GENESIS Gaming and its co-owner, Boback Vakili, to strengthen the GENESIS ecosystem across partnerships, storytelling, and digital engagement while staying true to the grassroots spirit that defines the series.

This year, FarFlash played a key role in expanding GENESIS’ commercial footprint by onboarding Corsair and Zenni Optical as partners of GENESIS X3. These partnerships reflect a shared focus on brands that authentically align with the competitive gaming community and contribute tangible value to players and fans alike.

In addition to partnership development, FarFlash has collaborated with GENESIS on the development of tools enabling data-driven storytelling that leverage Start.gg tournament data to highlight competitive narratives, player journeys, and the scale of the GENESIS platform. By transforming raw competition data into compelling insights, the brands hope to deliver a fan experience that immerses viewers deeper into the GENESIS storyline, even if they’re only catching the highlights on social media.

This year, FarFlash will manage live and on-site social media operations at GENESIS X3 throughout the weekend. This includes real-time coverage, community engagement, and content coordination designed to capture the energy of the event as it unfolds.

“Reaching a third year with GENESIS is something we’re genuinely proud of,” said Luke Farag, CEO of FarFlash. “From bringing in partners like Corsair and Zenni to building stories out of the raw data behind these players, the hope is that, every year, we do something that makes people say ‘I wish more events did that’. Working with the GENESIS team means getting to collaborate with folks who share that aspiration. It’s rare we get to tell a client ‘let’s try this completely unexplored idea,’ and are met with not just enthusiasm, but the resources to pursue the idea.”

Boback Vakili, co-owner of GENESIS Gaming, added, “FarFlash has consistently delivered beyond expectations. They understand the culture, the competition, and the business realities of running an event at this scale. Their work has had a meaningful impact on how GENESIS continues to grow while staying rooted in the community.”

Now in its twelfth flagship edition, GENESIS X3 continues the series’ legacy as one of the longest-running and most influential grassroots esports events in the world, drawing elite competitors and fans from across the globe.