Source: https://www.farflash.com/work

# Proof, not posture.

![A GENESIS X3 competitor poses with a trophy beneath prismatic stage lights](https://www.farflash.com/photography/mack-genesis-x3-04.jpg)

Photography: Mack Kalish

![Two competitors embrace beneath the stage lights at GENESIS X3](https://www.farflash.com/photography/mack-genesis-x3-embrace.jpg)

Photography: Mack Kalish

Campaigns, live systems, and software—shown with the relationship and the result stated plainly.

## The casebook

![GENESIS X3 identity on a red contour background](https://www.farflash.com/work-covers/genesis-x3-card.webp)01

Client

### GENESIS X3

Live social coverage built to move at tournament speed without losing the story.

View the work



[View GENESIS X3](https://www.farflash.com/work/genesis-x3)

![GOML 2026 identity on a blue patterned background](https://www.farflash.com/work-covers/goml-2026-card.webp)02

Client

### GOML 2026

Campaign coverage that kept moving after the final bracket closed.

View the work



[View GOML 2026](https://www.farflash.com/work/goml-2026)

Next assignment

## Bring us the problem you can't stop thinking about.

It does not need to be a polished brief. The messy version is usually more useful.

[Tell us what you need](https://www.farflash.com/contact)